Being an introverted maker comes with its own set of unique challenges, especially when it comes to promoting and selling your creations. The thought of networking, public speaking, presenting your products at craft markets, and constant self-promotion can feel overwhelming,. However, as an introverted maker, you possess a wealth of strength that can be harnessed to increase your sales success. In this article, we will explore the struggles faced by introverted makers and provide powerful ways to boost your sales.
Introvert or not, makers can tell an authentic story with handmade products. Use this strength to connect with your audience on a deeper level. Share the inspiration behind each piece, the meticulous craftsmanship, or the personal journey that led to its creation. Authentic storytelling captivates potential customers and creates an emotional connection that can lead to increased sales.
Leverage online platforms
This is your place to shine! Introverted makers often feel more comfortable expressing themselves online rather than in person. Capitalize on this by leveraging social media platforms, e-commerce websites, and online marketplaces to showcase your work. Craft engaging posts, share behind-the-scenes glimpses into your creative process and engage with your audience through comments and direct messages. You don’t even need to show your face in your videos and social posts that much. The online world offers introverts a space to shine and build a strong following. And remember to create an engaging email list which is the topic of a future blog post.
Collaborate with Influencers
Collaborating with influencers who resonate with your brand can be a powerful sales strategy. Seek out influencers whose values align with yours and whose audience would appreciate your creations. You can tap into new markets and gain exposure to a broader audience by leveraging their existing reach. Influencer collaborations allow you to let your work speak for itself, reducing the need for extensive self-promotion. Make sure you do your due diligence when working with an influencer.
Create an intimate Customer Experience.
Introvert or not, take the time to understand your customers’ needs, preferences, and aspirations. Respond promptly to inquiries, provide detailed product descriptions, and include a personalized touch, such as handwritten thank-you notes or small surprises with each purchase. Building a reputation for exceptional customer service will lead to repeat business and positive word-of-mouth referrals. And hey, you will be dealing with one customer at a time which is way more manageable for an introvert.
Participate in Virtual Markets
Instead of traditional in-person events, introverted makers can partake in virtual events and markets to showcase their products. Since COVID, there have been a ton of virtual markets on Facebook groups. Virtual events can attract a global audience, widening your reach and potential customer base. Again do your research to ensure you are participating in the right virtual market for your product.
All of the above is a great way to promote and showcase your products to your potential customers. However, I get asked how to overcome introversion during a craft market. While I have an answer for this and will share it in my next blog post, I have arranged for our next ACE meeting to be on “How to Attract More Sales, Even if You’re an Introvert.”
Remember, being an introvert is a gift that allows you to connect with your audience on a deeper, more meaningful level. Embrace it, and see your sales soar.