What does it actually take to turn a website visitor into a paying client? In this post I share my personal story of 51,000 website visitors and only 4,000 sales, and the 4 pillars that changed how I think about lead generation. Simple, practical, and something you can start using right away.
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How to Prepare for the Highest Marketing Season of the Year: The Holidays. Should You Rest or Sell More? The holidays have a way of testing every entrepreneur I know. You’re tired but it’s also the busiest time of the year. You want to rest, but you also want to see your business shine. Every
Your time is your most valuable asset. Read my latest post to learn how to stop wasting hours on tech challenges and start focusing on what truly matters for your business’s growth.
Are You Wasting Time and Money on the DIY Trap? Read More »
Why Overwork and Overwhelm Are Killing Your Productivity and Profit — And How to Fix It Many years ago, while running my handmade business, GogoBags, I learned a valuable lesson I’ve kept in mind ever since. Here’s what happened: like any entrepreneur, I was juggling three different projects simultaneously. I was working with a sales
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Your Secret Weapon to Get Found Online And no, you don’t have to dance on TikTok to make it happen! If you’ve been overwhelmed by the constant push to jump on every new social media trend, let me tell you a secret: you don’t need to dance on TikTok to grow your business online. One
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Lead magnets serve as a key digital marketing strategy, offering free resources to capture potential customers’ contact info. They are essential for gaining attention, establishing authority, and building a targeted email list, ultimately boosting conversion rates by effectively engaging with an ideal audience.
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Why Lead Generation is Crucial for Small Business Breakthrough in 2024 In today’s competitive business environment, attracting potential customers is more critical than ever. Lead generation plays a crucial role in this process and can significantly impact the success of small businesses. Lead generation involves the process of identifying and cultivating potential customers for a
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Spring Cleaning Your Business Spring cleaning is a good habit at home; it’s good for your environment and physical and mental health. I believe spring cleaning is good for the health of your business too. When we are in business for ourselves, especially in a creative business like a handmade product business, it’s easy to
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