The 4 Pillars of Turning Website Visitors Into Clients
What does it actually take to turn a website visitor into a paying client? In this post I share my personal story of 51,000 website visitors and only 4,000 sales, and the 4 pillars that changed how I think about lead generation. Simple, practical, and something you can start using right away.
AI with Intention: Why We Created the She Leads Online Summit
AI with Intention: Why We Created the She Leads Online Summit In today’s online business world, AI is everywhere, but how we choose to use it matters just as much as the tools themselves. I saw that my clients were struggling with their AI usage: some were afraid to use AI in their business and
How to Prepare for the Highest Marketing Season of the Year: The Holidays. Should You Rest or Sell More?
How to Prepare for the Highest Marketing Season of the Year: The Holidays. Should You Rest or Sell More? The holidays have a way of testing every entrepreneur I know. You’re tired but it’s also the busiest time of the year. You want to rest, but you also want to see your business shine. Every
Are You Wasting Time and Money on the DIY Trap?
Your time is your most valuable asset. Read my latest post to learn how to stop wasting hours on tech challenges and start focusing on what truly matters for your business’s growth.
Why Overwork and Overwhelm Are Killing Your Productivity and Profit — And How to Fix It
Why Overwork and Overwhelm Are Killing Your Productivity and Profit — And How to Fix It Many years ago, while running my handmade business, GogoBags, I learned a valuable lesson I’ve kept in mind ever since. Here’s what happened: like any entrepreneur, I was juggling three different projects simultaneously. I was working with a sales
Mindful Web Design: Creating Purpose-Driven Websites That Convert
Mindful Web Design: Creating Purpose-Driven Websites That Convert Your website is more than just a digital storefront. It’s the foundation of your online presence. When designed with purpose, it becomes a powerful tool that attracts ideal visitors, guides them through your content, and transforms them into loyal clients. Many websites miss this mark. Some look
Your Secret Weapon to Get Found Online
Your Secret Weapon to Get Found Online And no, you don’t have to dance on TikTok to make it happen! If you’ve been overwhelmed by the constant push to jump on every new social media trend, let me tell you a secret: you don’t need to dance on TikTok to grow your business online. One
Top 5 Mistakes Business Owners Make on Their Websites (and How to Avoid Them)
Top 5 Mistakes Business Owners Make on Their Websites (and How to Avoid Them) Your website is often the first impression potential customers have of your business. It’s your digital storefront, open 24/7, and a powerful tool for attracting, engaging, and converting visitors into loyal customers. However, many business owners unknowingly make mistakes on their
Why Lead Magnets are important in Digital Marketing
Lead magnets serve as a key digital marketing strategy, offering free resources to capture potential customers’ contact info. They are essential for gaining attention, establishing authority, and building a targeted email list, ultimately boosting conversion rates by effectively engaging with an ideal audience.
Why Lead Generation is Crucial for Small Business Breakthrough in 2024
Why Lead Generation is Crucial for Small Business Breakthrough in 2024 In today’s competitive business environment, attracting potential customers is more critical than ever. Lead generation plays a crucial role in this process and can significantly impact the success of small businesses. Lead generation involves the process of identifying and cultivating potential customers for a
The Pitfall of Ignoring Integration Capabilities When Choosing an Email Marketing Service
The Pitfall of Ignoring Integration Capabilities When Choosing an Email Marketing Service In today’s digital age, businesses rely heavily on various digital tools and platforms. It is essential to choose the right Email Service Provider (ESP) to ensure optimal performance. Many businesses make the mistake of ignoring the integration capabilities of an ESP with their
Spring Cleaning Your Business
Spring Cleaning Your Business Spring cleaning is a good habit at home; it’s good for your environment and physical and mental health. I believe spring cleaning is good for the health of your business too. When we are in business for ourselves, especially in a creative business like a handmade product business, it’s easy to
