Ask Anahita Web & Digital Marketing

As a maker of handmade accessories, have you ever found it challenging to convey the value of your creations to others? It’s easy to focus on the product features, but what truly sets your creations apart is your unique story and the passion behind them.

In today’s world, where consumers are more conscious of their purchases, they want to know the story behind the products they buy. People are not just looking for a product, but they are also interested in the person behind it. In fact, research has shown that most people buy from a maker because of the maker and because their story resonated with them, not just the product.

So, how do you tell your story in a way that resonates with your audience? Here are some tips:

  1. Share your journey – People love to hear about how you got started making your handmade accessories. What inspired you to pursue this path? What challenges have you faced along the way? Share your experiences and be authentic.

  2. Show your process – People are fascinated by how things are made. Take your audience on a journey of your creative process. Share photos and videos of your workspace, tools, and materials. This will give them a behind-the-scenes look at your creations.

  3. Connect with your audience – Engage with your audience and build a relationship with them. Respond to comments and messages, ask for their feedback, and show appreciation for their support. This will help to build a loyal following that will not only buy your products but also recommend them to others.

Remember, the story behind your handmade products is what makes them unique and special. Your passion, dedication, and creativity are what set you apart from the rest. So, next time you showcase your creations, don’t forget to share your story too. It could be the difference between making a sale and creating a lifelong customer.

Oh, just to be clear this is not your sales story, this is your introduction story. I will talk about the sales story format in the next blog post. 

Keep Thriving!