Ask Anahita Web & Digital Marketing

Why Lead Generation is Cruisial for Small Business Breakthrough in 2024

Why Lead Generation is Crucial for Small Business Breakthrough in 2024 In today’s competitive business environment, attracting potential customers is more critical than ever. Lead generation plays a crucial role in this process and can significantly impact the success of small businesses. Lead generation involves the process of identifying and cultivating potential customers for a […]

The Pitfall of Ignoring Integration Capabilities When Choosing an Email Marketing Service

In today’s digital age, businesses rely heavily on various digital tools and platforms. It is essential to choose the right Email Service Provider (ESP) to ensure optimal performance. Many businesses make the mistake of ignoring the integration capabilities of an ESP with their existing digital tool stack, which can lead to inefficiencies, increased costs, and […]

Craft Markets Guide for Different Stages of Your Business

One of the most important decisions you’ll make as a maker is where to sell your handmade products. The right market can provide you with not just sales, but also valuable exposure, customer feedback, and networking opportunities. In this blog post, we will explore the different types of markets where you can sell your handmade […]

Holiday Market Prep Stats Now!!

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🎄 Get Ahead of the Holiday Market Rush: Start Preparing Now to Ensure a Stress-Free Season for Makers! 🎁 The holiday season is a magical time of the year filled with festive cheer, twinkling lights, and heartwarming gatherings. For makers and artisans, it’s also a prime opportunity to showcase their creations and connect with customers […]

Thriving in the Slow Season

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If you’re a handmade business owner, you’ve probably experienced those dreaded slow markets and seasons when sales tend to take a dip. But fear not! Even during these quieter periods, there are several things you can do to keep growing your business. In this blog post, we’ll explore three strategies to make the most of […]

Overcoming Sales Struggles as an Introverted Maker

Being an introverted maker comes with its own set of unique challenges, especially when it comes to promoting and selling your creations. The thought of networking, public speaking, presenting your products at craft markets, and constant self-promotion can feel overwhelming,. However, as an introverted maker, you possess a wealth of strength that can be harnessed […]

Keeping Track of Expenses: A Critical Step for Handmade Business Owners


As a handmade business owner, you put your heart and soul into your craft, but do you know exactly where your money is going? Keeping track of your expenses is a critical step for managing your finances and ensuring the success of your business. Why is tracking expenses so important? For starters, it allows you […]

Spring Cleaning Your Business


Spring cleaning is a good habit at home; it’s good for your environment and physical and mental health. I believe spring cleaning is good for the health of your business too. When we are in business for ourselves, especially in a creative business like a handmade product business, it’s easy to fall into a loop […]

Pros and Cons of Wholesaling Handmade Products

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As a crafter and handmade business owner, you may have thought about selling your products in stores. Why not? You make a beautiful product, and stores should sell them, so more people benefit from having your products in their hands. I agree! Wholesaling your product is the way to go if you like to have […]